Questions about Marketing Concepts Assignment Example | Topics and Well Written Essays - 2750 words

Questions about Marketing Concepts - Assignment Example Marketing basically links all the functional departments of an organization to the customer's needs and wants. The idea behind marketing is that the customer is of prime importance and that the most significant task in any organization is first to identify the needs of the customer and then to ensure that all operations are geared toward meeting them efficiently and effectively. Marketing function concerns itself not only with customers but with competitors and suppliers as well. Thus marketing is not just a function but a management process responsible for identifying, anticipating and satisfying customer requirements profitably and responsibly with due regard for the environment and social foundation. A website is a crucial component of the company's to attract current and potential customers. It represents the company globally. A web site is a virtual front-line and direct link to suppliers, distributors, and potential and present customers. It is essential that a website conveys the company's objectives and goals immediately when a browser enters the site. The seven key design elements to achieve an effective web interface are Context, Content, Community, Customisation, Communication, Connection, and Commerce. (Rayporter & Jaworski, 2001) The context refers to layout or design of the website, created by...It is what makes the website easy to find and access and the website simple to use. Content is the text, pictures, sound, video, graphics, downloads, chat rooms, bulletin boards, service, products and information etc that the website contains.The community is described as the ways how the site enables user-to-user communication. E.g. blog, chat rooms etc. It allows users to know the opinions of other users to interact with each other and encourages them to make purchases or visit the site again. Customization refers to the ability of the site to allow different users to personalize their own profiles by means of content and context selection and other personalization tools.